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How it Works for Service Providers Title: Review0 How It Works for Service Providers - How Review0 Works for Service Providers Heading: How Review0 Works for Service Providers Review0 is a Search Engine and Decision Engine for Authors. If you're a Service Provider then Review0 works for you as a combination of A Search Engine that authors use to find Service Providers. So Review0 will help connect prospective customers with you much as a Search Engine would A Decision Engine that authors use to decide which Service Provider to use. This is similar to how Zagat and the Michelin Guide and Yelp help people decide where to eat Review0 is basically a Customer Acquisition Engine for Service Providers In addition to being a source of customers/clients, Review0 is an Improvement Engine for Service Providers. Review0 can help Service Providers to Better Understand their market Better understand their customers Become better Service Providers When used right, Review0 will help you become better at customer acquisition, customer retention, and at your core competencies Heading: What is Review0? Review0 is a Search Engine and Decision Engine for Authors. This makes it a great Customer Acquisition Engine for Service Providers The #1 thing you should be looking to gain from Review0 are Customers of Good Intent, who Have Good Intent of creating a Win-Win relationship with you Have Good Intent and actually purchase your services Become long term customers and a consistent source of revenue (while consistently getting great value from the services you provide) Gain you new customers via Word of Mouth and via Reviews and Testimonials at Review0 Who are profitable i.e. they make you more money than it costs you to provide services to them Have loyalty to you and become your External Sales Team and Evangelists for you (in the best case) The best way to benefit from Review0 (if you're a service provider) is to use it as a Customer Acquisition Engine and to focus 100% on Customers of Good Intent who will become life long customers (and profitable customers) Heading: How Review0 Works Review0 works as a combination of A Search Engine - where authors can simply type in what they are looking for, and get a list of Search Results A Decision Engine - where authors can read up on a market space and figure out which are the best service providers in that area A Review Site - where authors can read reviews on one or more service providers they are considering, and then make an informed decision on who to work with A Pre-Sales Site - where authors can get a lot of information and insights on a market area and/or a particular set of service providers Basically, authors just come to Review0 and either search for what they are looking for, or browse through the different sections and lists and discover new service providers and products Heading: How Best to Use Review0 (for Service Providers) As a Service Provider you should use Review0 in the following ways (please note that these features are only available to paying customers) Use Review0 reviews on your website to increase sales conversion. Please Note: Only paying Review0 members can use customer reviews from Review0 on their website Use Review0 Verified trust badge on your website to increase authors' trust in you Make sure to fill out as much detail as possible on your official Review0 page so that potential customers can tick off all their questions about you and your services Be very specific in who your ideal customers are, what market segment you target (what genres and what price range), and what your services are Offer some deal or special benefits to Review0 customers Route your must trusted and loyal customers to Review0 to leave reviews Please ensure all reviews are 100% honest. Please do not offer any incentives or discounts for leaving reviews as that is against the Terms of Service of using Review0 Please do not 'buy' fake reviews and please do not bribe existing customers to leave reviews by offering cash incentives. Acquiring reviews via illegal means will get you a lifetime ban If you're subscribed to the Data Intelligence and/or Business Intelligence membership levels then use the Data and Business Analysis to fine tune your business and your product offerings Measure as much as possible. How many visitors are you getting on your Review0 page. How many of them are visiting your website. How many are buying your services. Peter Drucker was right - What Gets Measured Gets Managed Add a link to your email newsletter on your website. Make sure to include all your existing customers on this email list. It's imperative to have a way/means of contacting all your past customers easily and conveniently Study the Review0 pages for your Market Space. Study the Review0 pages for other companies in your market space. Figure out best practices. Figure out who is doing what right. Incorporate really good ideas you find into your own products and services Review0 provides you with a very good snapshot of the state of your market. By seeing where you are, and where other companies are, and where the market is, you can plan for the future. Think of Review0 as primarily a mix of A Customer Acquisition Engine for Service Providers An Improvement Engine for Service Providers Heading: How are Service Providers Selected for Review0 Selection criteria for Service Providers are very simple Being very good at what you do - This is the single most important criteria. Excellence above all else 100% Honesty and Integrity towards Authors 100% Honesty and Integrity towards Review0 Good Reliable Services and Products that work Prices that are reasonable given the market space, the segment of the market you are catering to, and what the product or service is. It's completely OK to charge high end prices PROVIDED you provide high end services or products 100% Honesty with Yourself - Self Awareness of your strengths and weaknesses and how good you are. Anyone in the Unconscious Incompetence stage will not be approved. Unconscious Incompetence - https://en.wikipedia.org/wiki/Four_stages_of_competence Tangible Services and Products that add some actual value to authors. Whether value is added directly or indirectly is fine. However, it must be services that add concrete value The following areas should be very well described and explained on your website - Prices, Physical Location, Company Information, Refund Policy, Terms of Service, Privacy Policy Common Courtesy to Authors and Review0 Agreeing to Follow the Rules of Review0, and then actually following them For every market space/category we have picked 5 to 15 of the very best service providers as curated picks. That forms the core of that market space/category. After that we accept any service provider that is at the same level or close, and satisfies the above criteria Please Note: Curated Picks do not get the same benefits as paying Service Providers. Curated Picks are free to sign up as paying customers to get the same benefits Heading: How Are Authors Selected for Review0 We actually have very similar criteria for authors (except there is no 'one of the best at what they do' criteria for Authors) 100% Integrity and Honesty towards Service Providers Good Intent i.e. Authors who actually buy services from Service Providers regularly Good Intent i.e. Authors who are willing to create win-win relationships with Service Providers 100% Honesty with Yourself. We will reject authors who are in the unconscious incompetence stage and think it is the cover designer's fault their badly written book isn't getting good reviews Common Courtesy to Service Providers Absolutely no defamation or attacks against service providers in general and Review0 clients in particular. Authors who make threats or do unwarranted disputes or start witch hunts against service providers will either not be allowed into Review0 or be kicked out. Please feel free to let us know if some author starts a witch hunt against you Reasonable Expectations - We will either not approve, or kick out, authors who try to make Service Providers work for free or very cheap unsustainable prices. Same with authors who expect their editor to do 10 rounds of editing when they bought 2 rounds of editing Following all the Review0 rules We focus on the 95% to 98% of authors that are great to work with, and try to keep out (to the greatest extent possible) the 2% to 5% who make everyone's life miserable with their unrealistic expectations Heading: How are Reviews approved for Review0 After an author submits a Review, a real human being from the Review0 team reads it and approves it if it meets our approval criteria Please Note: Service Providers are not allowed to review another service provider. If you are a service provider please do not review any service for authors. You can either be a Service Provider at Review0, or you can be an author. You cannot be both. Only authors are allowed to add reviews for service providers Reviews that get approved Reviews that have good information and a good list of pros and cons of the service and/or service provider Reviews that provide some unique and/or important information about the market space or about the service provider Reviews that are comprehensive and/or cover some product or service offered by the service provider that isn't yet reviewed If a Review adds value to other authors and to Review0, it will almost certainly be approved Reviews that get rejected Any attacks. We absolutely do not allow attacks and witch hunts Unbalanced Reviews. Any review that only lists cons and has nothing good to say Fake Reviews. Reviews that are overly positive and glowing. Reviews that show up in bunches and all say the same thing. Any reviews that are fake or have a very high probability of being fake will be rejected Reviews from Friends, Family Members and Colleagues Legally Contentious Reviews. Any review that makes claims that are legally or ethically dubious will be rejected Odious Comparisons. Reviews that focus more on other service providers and on apples and oranges comparisons will be rejected. Reviews must primarily cover the service provider they are written for Reviews from people who got the product for free. Reviews must be only from customers who paid for the product



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